Perivision's Blog : Written first, edited later.

November 5, 2008

Social Media, the iPhone and the election

Filed under: Uncategorized — perivision @ 9:07 pm
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Well, another election has come and gone, but unlike other elections, this is the first election where social media had an impact on the outcome.

Obama used a grass roots based approach building and managing the organization. Just 4 years ago, it would be hard to imagine the level of organization and communication required to build and manage such numbers as those involved in the Obama campain through traditional top down means. But with youTube, Facebook, twitter and even the iPhone and Blackberrys; social media and the hand held tools that expand their reach has changed politics.

First, lets think about fund raising, something I’m sure everyone will agree was one of the major factors in this election’s outcome. What the Obama team did was focus on small donations via the internet. Although web based fund raising is not new, the way it was done was different.  In this campaign, we saw donate buttons on web pages and emails. Then, what I consider the first markable impact of social media, the ‘yes we can’ video.

More here.. 


October 3, 2008

Sarah Palin vs. Obama from a cartoonist point of view

Filed under: Uncategorized — perivision @ 4:18 pm
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A friend of mine ask ‘why would McCain choose Palin?’  In my opinon, I think McCain was trying to find someone on the ticket to take on the ‘rock star’ effect that Obama has as well as someone who could excite the conservative base which John has not been able to do to date, both accomplished.  So with that in mind, have a look at this cartoon.  Sums it up perfectly in my mind, including the fact Obama earned his position (as did Lenny Kravits through good album after good album) through running a good campain where Palin was choosen.

Check out his comic.  Its pretty good.


From the web comic Sinfest

From the web comic 'Sinfest'

October 2, 2008

Politics and the iPhone – The new Obama app

Filed under: app review,iphone — perivision @ 12:08 pm
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I was quite impressed with this application when I first loaded it up.  Basically, it’s the perfect tool for any field organiser or volenteer to get involved with the campain. But more importantly, it indicates an understanding of the way people (mostly 20 and 30 somethings) are interacting with information and each other. 

The iPhone is doing something that most smart phones seem to have been unable to do, open a channel of communication and interaction that prevelously would only been seen on a desktop. 

More here …